How to Become a Social Media Manager

So you’ve decided you want to take the leap and start a service based online business and are looking at becoming a social media manager. 

You’ve probably seen a lot of people (myself included) share about the opportunities available to those who start their own online business; I managed to grow my own online business to over $400,000 in just a few years. 

Stepping away from that 9-5 life can be one of the best things you can do, especially if you want to live a life of freedom, travel, and become financially independent. 

And becoming a Social Media Manager could literally change your life. 

This is because digital marketing is a skill. 

A skill that can be learned and is in high demand. The creator economy is set to be worth trillions in the coming years and all these creators need support with their digital marketing to scale. 

This means that as a Social Media Manager, you can easily build your business to six-figures and beyond as long as you have the right knowledge and expertise.  

What is a Social Media Manager?

Sadly, being a freelance social media manager isn’t about playing on your phone and scrolling through TikTok or Instagram all day. 

However, that doesn’t make it a fun job that you can take anywhere in the world. 

Social Media Management can be incredibly rewarding, you’ll have a lot of responsibility and will likely undertake variety of different tasks including: 

• Graphic design 
• Copywriting 
• Strategy 
• Data analysis 
• Customer service (if engaging with customers and chatting in the DMs) 

What Skills Do You Need to Become a Social Media Manager?

Because of the varied nature of the role, there are a bunch of skills you’ll need to develop to be successful in your Social Media Management business. 

Of course, you’ll need to have some knowledge of the digital marketing space and how social media works, and although some social media managers get a lot of work “delegated” to them, many online business owners who are hiring will expect you to be a bit of a social media strategist, too. 

The great thing about this though is that you can charge higher rates. 

If you’re only just starting out as a social media manager, you may want to consider doing additional training or a course on the skills you need to develop as a social media manager. There are literally hundreds of great social media management courses available online that you can invest in to learn these in-demand skills. 

If you already have the desired skill set; maybe you’ve worked in social media for an agency or have successfully grown social media accounts in the past, you might just need some help in the business side of things. 

In which case, the Confident CEO Academy will help you become a fully booked social media manager. 

3 Steps to Starting Your Social Media Management Business

Deciding on Your Platforms 

As an online business owner, you get to decide which platforms you choose to work with. 

It might be that you have lots of experience with specific platforms or you may decide that  you want to post on many platforms and offer full-stack social media management services. 

Whichever route you choose to go down, it’s important to remember that each social media platform has its own intricacies and will require a different approach. 

For example, TikTok is more of an outreach platform. Most people who see your TikTok content are people who are not following you, so if you became a TikTok Strategist, you’d have to create and strategise content that works well for people who don’t really know your clients yet; top of funnel content. 

Whereas Instagram is more about nurturing your audience and cultivating a community to attract high ticket clients. 

Sites like Pinterest are search-based and you’ll need knowledge of things like SEO and keyword research in order to generate great client results. 

Nailing Your Niche and Ideal Client

Next up is nailing your niche and ideal client. 

Your niche is the industry you want to work in whereas your ideal client is who you want to work with. 

If you’re brand new to social media marketing and management, it might be that you want to try working with clients in different industries to start with to see who you enjoy working with the most. 

It might be that you naturally thrive in specific industries and if you have any previous work experience in a specific sector, that might be a good place to start. 

Of course, if you have a specific niche, it’ll be easier to master your messaging and give your copy some creative flair when marketing your social media management business. 

However, if you nail who your ideal client is, what their problems and desires are, your messaging will be good enough to sign clients. 

Mastering Your Messaging 

Your messaging is how you communicate your offer to your ideal clients and make it desirable. 

It can be the difference between attracting low ball clients and those that don’t bat an eyelid about paying 4 figures+ per month for your services. 

A LOT of Social Media Managers drive themselves to unnecessary stress and burnout because they severely UNDERCHARGE for their services because they’re used to hearing phrases like “it’s too much” or “I can’t afford that just now” 

I have a totally free masterclass on how you can nail your messaging through activation content infused with buyer psychology. Access my cash content formula here.   

Your Next Steps to Becoming a Social Manager

Once you’ve done the above steps and watched my free mini course on how to build 6-figure foundations in your business, you’ll have everything you need to start building and growing your very own social media management business. 

But if you’re ready to fast track results, it may be time to consider hiring a Marketing and Business Coach like myself to help you avoid all the mistakes I made when I first started

And if you’re craving community and touching elbows with like minded, online business owners who have a thirst for freedom, my online coaching programme, the Confident CEO Academy has everything you need to grow a thriving online business. Over 50 students have walked through the doors of CCA and the results speak for themselves. 

Speak soon, 

Claudia xx