How to Find High Ticket Clients in your Online Business 

Are you struggling to land high ticket clients? Is a pricing objection common on your discovery calls?

I’m here to tell you that your prices are not too high, but you’re actually calling in the wrong types of clients in your marketing. 

In today’s post I’m going to talk to you all about high ticket sales, how to find high ticket clients in your online business and show you that there are plenty of people out there who will pay you a premium to support them in their business. 

This applies to you whether you’re a coach/mentor, or if you have a service-based business. 

I help my clients to attract high ticket clients through a high level content marketing strategy every single day and know that there are thousands of people out there who are ready to pay good money for premium services. 

You just need to know how to nail your content and in fact, when you do this, it won’t just help you to attract high ticket sales, it’ll also help you attract clients to all areas of your offer suite, from low ticket to high. 

Consistent sales is key to running a sustainable business and despite your current challenges you can attract dream clients with ease like me and my clients do every single day. 

What is a High Ticket Offer?

This depends on what your online business model looks like, for some people a few hundred pounds may be considered a high ticket offer.

 For me, personally, I’d consider a high ticket offer to be over four figures. 

If you have a coaching business, this could be a group programme, mastermind, or 1:1 depending on your rates. 

If you’re an online service provider, such as a Social Media Manager, OBM or a Virtual Assistant, this would be one of your higher-level, done-for-you packages. 

Where to Find High Ticket Clients?

I used to be guilty of only promoting my business on Instagram, and don’t get me wrong, there are lots of high ticket clients on Instagram, but there are even more people on other platforms too. 

Remember that the more eyes you have on your content, the more sales you can make, as long as you have a good content strategy.

TikTok is a great place to get in front of a new audience, because the majority of your videos will be pushed out to new people rather than just those who follow you. 

Pinterest is perfect for search traffic, as is YouTube, plus this content lasts a lot longer than content on Instagram. I still get people regularly watch my older YouTube videos because they’re so jam-packed with value. 

The trick to finding clients who are willing to pay top dollar is to think about where your ideal client is hanging out and show up on those platforms. 

For some of you that’ll be LinkedIn, others it’ll be Facebook and others it’ll be Instagram. 

Also I recommend thinking about how they like to learn. Do they watch YouTube, read blogs or listen to podcasts? Meet them where they’re at so you’re on their radar. 

If you’re not sure of the answers to these questions, do some market research. My biz clarity mini course covers this. It’s just £7.99 and comes with a market research template to help you get started if necessary. 

How to Sell High Ticket Coaching and Done For You Services

Once you’ve found where your ideal client is hanging out. It’s time to market and sell to them.

And all this starts with highly converting content that activates and inspires people to take action. 

I go into this in way more detail in my cash content formula masterclass. It’s totally free and comes with a workbook to help you tap into buyer psychology in your content and attract dream clients. 

But essentially you want to STOP trying to sell the thing you’re selling and instead focus on the outcome people will get from investing in your services. 

Next, you want to get really specific with your ideal client. There’s a lot of fluff in the online business space and fluff does not lead to high ticket clients and DMs saying “I’m In”. 

You need to have crystal clear clarity on who you help, how you actually help them and what makes you the person to invest their hard earned cash on. 

What’s your USP? How do you differ from the other people in your niche offering the exact same services?

Finally, you need to meet your ideal clients at their level. Use their language in your content and speak to how they’re feeling in a way that’s simple and concise. Your dream clients want to feel seen by you, and you can easily do this in your content if you listen more. 

Remember, high ticket sales can happen for you no matter if you’re new to your online business, or if you’re now in the scaling phase. It’s all about learning those attraction marketing strategies, speaking to their desires and nailing your investable outcome. 

If you’re looking to learn high ticket sales in more detail, this is something I cover both in the Confident CEO Academy for those of you who are newer and are just starting an online business, and in Freedom CEO Accelerator, which is designed around scaling your online business, charging more and serving more people without having to sacrifice more time. 

Let me know in the comments if this has helped you to shift your attitude and approach to attracting high ticket clients and I know if you implement what I’ve mentioned here and in my cash content formula masterclass, you’ll be landing dreamy, high ticket clients in no time at all. 

As always if you have any questions, comment below and I can always write a post on a topic if I feel it needs further expansion. 

Chat soon
Claudia xx